The Synergistic Approach to Mobile App User Engagement: The Sum of Your Data is Greater Than Its Parts

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The Synergistic Approach to Mobile App User Engagement: The Sum of Your Data is Greater Than Its Parts

Monday, October 20, 2014 by Stuart Parkerson

Here’s a quick quiz: Guess what these eight things have in common: Users, Session Length, Session Interval, Time in App, Acquisitions, Screen Flow, Retention, Lifetime Value.If you’re an app developer doing any kind of analytics for your app, it wasn’t hard to figure out that these are metrics that you should be tracking for your mobile app users. However, have you thou...

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